Saturday, September 1, 2012

Marketing Romney: The Problem Is the Product

Gary Younge, Guardian
The running-mate had rousing words for the RNC but the main man is the least popular presidential nominee in nearly 30 yearsFor a party that has gone to extraordinary lengths to stress its links to small business, Republicans are terrible salespeople. They have had just one task this week: to market Mitt Romney. The trouble is no one's buying it.At first sight the problem seems to be presentational. The contributions from the stage are wooden; the jokes flat; signs of oratorical flare rare. Time and again with just a handful of exceptions, a speaker came to the podium to great cheers...

Presidential Elections Republican Candidates Herman Cain Mitt Romney John Huntsman

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